Leadership Development

Start With Why

In my LDR 100L class, an introductory course for the leadership minor, my classmates and I were assigned a book project that focused on leadership theory. We were told to do a presentation on the book, explain its themes, and do a social experiment along with it. My book was Start With Why by Simon Sinek.

Start With Why’s biggest takeaway was the introduction of the Golden Circle. The Golden Circle explains to us that howwhat, and why are the three main things we ask ourselves when performing tasks. But the way we do this can be vastly improved.

We all know what we do. Everyone knows what it is they are doing, making, or selling. That is not a hard thing to figure out. Many of us know how we do what we
do. We find things that set us apart from others. Different techniques and abilities make us more unique and stand out from the crowd. Very few of us, though, know why we do what we do. It is a rare thing to work primarily from inspiration. This is the most important of the three to answer. Why do we get out of bed every morning and do whatever it is we do? What is it that makes us passionate about what we are doing? This is what people want to hear. This is what inspires and motivates others.

In order to lead, one must inspire others around them and motivate them to do their best work. The way to inspire others around you is to be passionate about whatever you are doing. Instead of working your way in with the golden circle, you must start by finding your why. My group and I wanted to see who inspires people the most, and what it is that makes that person inspiring. What we found was that people were inspired by those around them who found their why. If you’d like to hear what people said, check out the video we made of their responses here.

As leaders, we must make the transition from living in a world where making money is the primary goal to one where people find and develop their passions. We must all start with why.

If you are interested in learning more about Simon Sinek and his leadership theory, click here: https://www.startwithwhy.com/Home.as

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